Gyroscope is a boutique Design & Artificial Intelligence consulting firm.

Meet the humans training the machines
Gyroscope is a ‘Professionals as a service’ team assembled for focused deliveries.
Pooria and Joe are the founding partners of Gyroscope.
It is common for our team to grow in order to deliver.
We:
Respect your staff’s time Use a foundation of data Create more than prototypes
We balance thinking + making
THINK
You didn’t pick the teams working on your projects at random. We consider their industry and category knowledge years and assume they have ideas and hypotheses to test. We don’t start from scratch with every project.
A Gryroscope maintains direction while traveling at speed.
MAKE
AI tools can increase the number of ideas at higher fidelity. No two organizations use the same set of tools in the same way—much less have the same guidelines for AI. We embrace constraints to deliver on your goals.
Partners & Clients
Partner_01
overview
Industrial Designer, Architect, and Product Marketer, 15 years of experience shipping consumer, medical and Automotive Products. Led the charge on generative design for design and engineering
geography
British born Persian, diehard Londoner, now an Oakland CA transplant. Not quite ready to say he’s “from the Town”
vitals
Generative Design pioneer, Design Museum exhibitor, most of a PhD in Additive Manufacturing applications.
metadata
MORE STUFF
Avid RC and full scale drifter, owner of RC drift brand KaijuRC
Occasional music producer
will destroy you in scrabble
Partner_02
overview
20+ years delivering digital and physical experiences. Working with Artificial Intelligence since IBM decided to ‘productize’ Watson. Driven value for consumers, enterprise users, and everything in-between.
geography
Chicago native living in Austin for the last decade. Accidental Texan who says 'y’all’ and drives a pickup truck. He has been to a ranch more than once, felt out of place both times.
vitals
Enjoys assembling effective creative teams and bringing them compelling work. Formerly of the team that took IBM Design from 12 to 3k in three years.
metadata
BEEN THERE, DONE THAT
Don’t take his word for it—see where he’s been and what he’s done here.
PRIVATE
Is only on IG for the memes, likes nothing.
MAD PROFESSOR?
Adjunct professor at UT Austin for over five years, teaching a combination of Visual Communication, Research, and Prototyping.
He’s not actually mad, that’s just his resting beard face.
frequent collaborators
brooks hamilton
Over a decade of experience in all things AI-related.
Founder, Speaker, Software Services Exec, The Price Whisperer. A man of many titles but a singular passion: Artificial Intelligence.
He reads all the Substacks that matter while the pixels are still cooling.
Likes zoos and firmly believes the Conquistador was the original SUV crossover.
Hollie Gardner
Gyroscope is fortunate to work with many talented people. The individuals featured below represent deep expertise in an area where we deliver value.
Academic Librarian turned Data Scientist.
From information retrieval design and user search behaviors to prompt engineering, she has it covered.
Was making data-driven decisions before it became a buzzword.
A former diversity officer passionate about responsible AI. And a 3rd generation Texan.
As authentic as it gets.
Felipe Paragas
Been in AI before Large Language Models were invented.
PHD in Electrical Engineering, his thesis utilized AI for advanced healthcare applications.
Has experience building SaaS products as well as customized AI solutions for Fortune 500 companies.
Speaks three languages and curses in Python under his breath.
Can build what most people only talk about.