The guided Discovery
Framework
Curated Exploration
AI tools are not a replacement for critical thinking. Like any technology, when used properly, AI has the potential to accelerate outcomes.
Design Thinking can benefit from iteration. Our approach to using new tools to drive business value is what we refer to as Guided Discovery.
On this page, you will find several videos that cross-reference Design Thinking and describe how applying AI tools and methods leads to better results.
Overview
We don’t do things differently because we are bored with running Design Sprints or tired of Design Thinking. Similarly, our framework does not have ‘AI for AI’s sake.’
We believe that AI is a tool that can be utilized to drive better outcomes faster. But, like any tool, AI can be misused or abused, leading to uneven results.
We have invested time into the framework to ensure it delivers for our clients—predictably unpredictable.
Discover
We begin by hunting and gathering data of all types. Doing so establishes a foundational understanding of what is and is not known by an organization about its users or buyers.
After locating all available data, we can properly extract, transform, and load it into a container that allows us to leverage it for future use. This task is never easy, but we can have more direct stakeholder conversations and move faster with context.
Ideate
Understanding user needs or customer goals provides direction on what they need help accomplishing. With that in mind, we can begin to ideate.
We use a combination of AI tools to generate many ideas, resulting in a higher level of divergence and faster concept generation. After several rounds of prompt engineering and iteration, we can achieve a level of fidelity that would otherwise require a much larger amount of resources.
Evaluate
Recruitment can be challenging for any research endeavor, much less one that relies on participants' input to validate or invalidate assumptions about solutions. Using AI to create a virtual persona can inform the direction of an effort well enough to ensure progress towards a goal can be made.
We recommend doing targeted user research focused on specific topics with actual users and buyers after a concept has been validated or invalidated.
Refine
Accelerating Concept Generation and Evaluation has its advantages. We don’t stop leveraging AI there, as tools can be applied to decrease the time to value of testing.
Using AI to craft summaries and suggest changes, we can modify our approaches to addressing user pain points by simultaneously starting over or exploring multiple solution variations.
Traditional resource constraints aren’t as valid, although bias must be mitigated to prevent false positives.
We do more than facilitate and design experiences
We are fluent in Advocacy, Change Management, Data Science, Education, Enablement, Evangelism, Knowledge Management, Marketing, and more.
If you have a human problem, we can solve it.