Gyroscope is a boutique Design & Artificial Intelligence consulting firm.
GYROSCOPE
A Gyroscope keeps you stable and focused on arriving at a destination.
Training machines to deliver outcomes
You know your business. We know the technology and have a methodology. Applying our method using AI will drive efficiency and save you time.
If applying Generative AI to business problems was easy, you would have done it already. Several times.
But let’s face it: applying Machine Learning is a challenge. We understand. We have worked with clients to amplify their teams and leverage their domain knowledge to achieve better outcomes faster.
If getting better results at speed sounds too good to be true, that is a good thing. Let’s discuss what results you want to achieve and how you define ‘fast.’
Scale output not headcount
You may have ‘tried it’ when it comes to using AI. A few questions …
Did you integrate the technology?
Was applying AI more of a checklist item for the leadership team?
Did it drive any value?
WE USE AI TO DELIVER VALUE
METHOD
We leverage AI tools to amplify and augment output. We are not dogmatic about the process.
FOCUS
Engagements are designed to achieve a series of outcomes that build business value.
TEACHING
Learning new tools by using them isn’t easy. We deliver with you, not for you.
Our clients aren’t afraid of embracing change.
TIME
Our approach drives better quality results with a smaller investment of time than established innovation processes.
We Are:
DIFFERENT by dESIGN
No two engagements are the same. No two companies operate identically. We take the time to curate the best activities and content to make informed decisions that drive outcomes that matter.
DIFFERENT by dATA
Access to sample customer data or multiple sources of instrumentation allows us to make decisions based on a combination of information and intuition. Data enables us to create Virtual Personas that provide directional input.
scenarios and considerations
scenarios and considerations
PRODUCT DEVELOPMENT
New Product Introduction
Product Line Extension
Product Reinvention Experience Refinement
Which concept should we to take to market
Will this expensive detail delight or bore buyers
Who would spend more for that feature
How much should we personalize the experience
Can we update support materials more efficiently
COMMON CONCERNS
Is automated testing of content accurate
How much time or money do I save with content from AI
Is the brand elastic enough for new audience growth
What would happen if we created a sub-brand
How can we improve campaign performance
PROVOCATIONS AT SCALE
MARKETING
Persona Evaluation Content Generation
Audience Segmentation Efficacy Analysis
What org changes will result in the highest ROI
What tools can I use to automate communications
How can I drive change without regrettable losses
Can I use AI to identify, manage, and mitigate risk
What would happen if I needed to course-correct
change management
Workflow Analysis Structure Map
RACI Evaluation Communication Plan
EVERGREEN QUESTIONS
SCALE YOUR HUMAN CAPITAL
We:
Respect your staff’s time.
Operate with a foundation of data.
Create more than a prototype.
balancing thinking + making
THINK
You didn’t pick the teams working on your projects at random. We consider their years of industry and category knowledge and assume that they have ideas and hypotheses to test.
A Gryroscope maintains direction while traveling at speed.
MAKE
When used properly, AI tools can increase the number of ideas and at higher fidelity. No two organizations use the same set of tools in the same way—much less have the same guidelines for AI. We embrace constraints while delivering on your goals.
We do more than facilitate and design experiences
We are fluent in Advocacy, Change Management, Data Science, Enablement, Evangelism, Marketing, and more.
If you have a human problem we can solve it.
