guided Discovery
Let’s start with A timetable for outcomes
We automate steps in traditional frameworks and curate from multiple methodologies to go further and faster.
We begin our work by establishing a foundation of user or consumer data, some of it is yours and some of it we source on your behalf. We leverage that data to drive alignment and scope. Once we know what to target we can begin concepting (more on that in the chart below).
We don’t stop at building a fancy file. We create Proof Of Concepts (POCs) that go beyond a Prototype. We validate or invalidate assumptions with speed and focus. We go beyond testing, refining the POC based on input, and working with your team on an implementation roadmap.
We curate from the familiar to create the outstanding
CONTEXT
Organizations often look to Hackathons, Design Sprints, and/or Workshops of varying focus or duration to drive innovation. Guided Discoveries enable a more significant number of ideas, resulting in a wider breadth of divergence via the use of AI tools.
Using AI tools also speeds up idea generation and convergence towards a small number of viable, desirable, and feasible solutions.
EDUCATION
We believe that a ‘Typical AI Project’ doesn’t exist. Every organization is at a different point of AI maturity; from zero to quibit. Regardless of knowledge and experience, your team will benefit from learning by doing.
ACTIVATION
The business value realized in a Guided Discovery extends beyond our engagement. The organization will have a larger number of ideas to reference for future efforts, and the skills gained will be beneficial for staff retention and utilization.
Guided Discoveries have higher value when compared to alternative methods to drive innovation.
Marketing
Marketing modus operandi is to apply rules-based automation to streamline operations. The modern marketer needs more than campaign management and outreach to succeed. We are here to help.
Marketing cannot overcome weak or uneven Product Experiences. The best Product Experiences won’t reach (or convert) buyers without effective Marketing. AI can bring the areas of the business closer together.
Guided Discovery sessions can align stakeholders, prioritize goals, and drive testable outcomes. You tell us what you seek to achieve, and we will work with your team to get it done.
Product Development
Experiences that scale don’t come easy. We understand the importance of tradeoffs; Somehow both ‘Perfect is the Enemy of Done’ and ‘Don’t Ship Shit’ are valid statements. Delivering something of value requires clarity of purpose, objective KPIs, and the ability to forecast ROI.
AI can deliver targeted value within the context of Product Development. The challenge is that anything worth doing has to provide ongoing, sustainable returns.
Guided Discovery sessions are architected for applied learning. We can do something FOR you, and we have service offerings for that, but we find it’s better to do something WITH you. Doing so has a more lasting impact and is worth the investment.
Offering Pivot
Do you ever feel like it’s time to examine different verticals, use cases, practical applications of technology, and/or interaction paradigms?
We have been there, done that, and lived to tell about it. We know what it takes to take action on a hunch that either a) has unexpected potential or b) would have been a huge blunder. Oh, and c) could have cost us our job, reputation, etc.
Identifying the next best step requires fortitude and faith. We can help by running a Guided Discovery with your team to assess the risk, reward, and cost of doing nothing at all.
Change management
Every organization treats change differently. Some are so reluctant to change that it results in churn. Others change so often that knowing who to build trust with or invest in is difficult. New technologies require us to change how we accomplish the goals that we are measured on.
You likely know you need to do things differently but may not be sure how to approach the transition with non-regrettable losses—for both staff and clients. Run a Guided Discovery with us to iterate and refine your approach while ensuring the highest ROI.
case studies
Our clients range from tier-one enterprises to stealth-mode start-ups. References and case studies are available upon request.
Having a foundation of data enables us to move faster and with increased purpose. We can work with your IT teams to manage your information with care.
Idea generation, concept refinement, and user research can be delivered faster using AI tools. We leverage the time and resources to create a POC with data.
Many efforts hand-wave delivery. We go beyond the prototype and ensure that our work is shipped—otherwise why did we do this project in the first place?
the method in motion
With each stage we make more than progress, ensuring that business value is realized with each step.