guided Discovery
guided discovery types
A one-size-fits-all approach to using technology isn’t the best way to deliver outcomes that scale. We offer services for common business scenarios.
PRODUCT REFINEMENT
Multi-disciplinary teams can get stuck on details and grapple with trade-offs. We can help you harness AI to address specifics and pressure test multiple scenarios.
PORTFOLIO EXPLORATION
Identifying whether or not Services and Products have potential in different contexts is a challenge. You can now simultaneously validate or invalidate multiple hypotheses. Let’s explore them together.
CONCEPT GENERATION
Concepting AI programs can be time-consuming, with steep learning curves and no guarantees. Guided Discovery can significantly increase the number, variety, and viability of impactful ideas for your business and empower your team to produce more outcomes.
A gyroscope helps you maintain stability at any speed.
Marketing
Marketing modus operandi is to apply rules-based automation to streamline operations. The modern marketer needs more than campaign management and outreach to succeed. We are here to help.
Marketing cannot overcome weak or uneven Product Experiences. The best Product Experiences won’t reach (or convert) buyers without effective Marketing. AI can bring the areas of the business closer together.
Guided Discovery sessions can align stakeholders, prioritize goals, and drive testable outcomes. You tell us what you seek to achieve, and we will work with your team to get it done.
Product Development
Experiences that scale don’t come easy. We understand the importance of tradeoffs; Somehow both ‘Perfect is the Enemy of Done’ and ‘Don’t Ship Shit’ are valid statements. Delivering something of value requires clarity of purpose, objective KPIs, and the ability to forecast ROI.
AI can deliver targeted value within the context of Product Development. The challenge is that anything worth doing has to provide ongoing, sustainable returns.
Guided Discovery sessions are architected for applied learning. We can do something FOR you, and we have service offerings for that, but we find it’s better to do something WITH you. Doing so has a more lasting impact and is worth the investment.
Change management
Every organization treats change differently. Some are so reluctant to change that it results in churn. Others change so often that knowing who to build trust with or invest in is difficult. New technologies require us to change how we accomplish the goals that we are measured on.
You likely know you need to do things differently but may not be sure how to approach the transition with non-regrettable losses—for both staff and clients. Run a Guided Discovery with us to iterate and refine your approach while ensuring the highest ROI.
Offering Pivot
Do you ever feel like it’s time to examine different verticals, use cases, practical applications of technology, and/or interaction paradigms?
We have been there, done that, and lived to tell about it. We know what it takes to take action on a hunch that either a) has unexpected potential or b) would have been a huge blunder. Oh, and c) could have cost us our job, reputation, etc.
Identifying the next best step requires fortitude and faith. We can help by running a Guided Discovery with your team to assess the risk, reward, and cost of doing nothing at all.
case studies
Our clients range from tier-one enterprises to stealth-mode start-ups. References and case studies are available upon request.